Payday Loans: One Option for Unsecured, Short-Term Credit
Consumer Demand for Unsecured, Short-Term Credit is Undeniable
Millions of Americans are struggling to make ends meet, with nearly half living paycheck to paycheck. Rising unemployment rates have caused more families to transition from two-income to one-income households and hourly jobs and overtime payments are being scaled back significantly.
Market Alternatives
Consumers facing a necessary expense and caught short between paydays must often choose between costly and undesirable options: pay the bill now and face bounced check or overdraft protection fees; pay the bill late and incur late penalties; borrow from friends and family; or take out a loan from an unknown Internet lender. Removing one option in today's environment will only force consumers into more expensive, less desirable and unregulated alternatives.

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Bank and Credit Union Non-Sufficient Funds (NSF) and Overdraft Protection (ODP) Fees
An estimated 1.28 billion separate check and electronic non-sufficient funds transactions occur annually. With an average fee of $28.95 per transaction, consumers pay an estimated $34.7 billion annually in NSF/ODP fees. If a check is “bounced” and not covered by the bank or credit union, consumers pay an additional average merchant returned check fee of $26.64
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Credit Card Penalty Fees (Late fees, over-the-limit fees)
Issuers will reap a record $20.5 billion in penalty fees in 2009, including late fees, over-limit charges, and other penalties. In 2008, penalty fee income rose 5% to $19 billion.
Storefront Payday Loans
With an average loan of $300 and a typical fee of $15 to $17 per $100, storefront payday lenders collected an estimated $5.5 billion in fees in 2008.
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Internet Payday Loans
Internet payday lenders collected an estimated $1.8 billion in fees in 2008. Unregulated off-shore lenders have access to consumers’ bank accounts and charge up to $30 per $100 borrowed.
Payday Loans: One Option for Unsecured, Short-Term Credit (PDF)
2008 NSF-ODP Fee Analysis, Bretton Woods Inc. March 2009
2008 Checking Study, BankRate.com, 10/2008
2006 CFSA fee survey
Bank Credit Card Fees Going Up, USA Today, 3/16/ 2009
Present and Future of the Payday Advance Industry Stephens Inc. Mar. 5, 2009 Ibid
www.mypaydayloan.com

















