CFSA National Campaign Promotes Fee Transparency and Consumer Choice

When it comes to choosing short term credit options, CFSA believes in consumer choice. To promote fee transparency in the payday advance industry and consumers' right to choose, the association launched a national advertising campaign in February 2008. This "Consumer Choice" campaign is part of a larger multi-million dollar public education campaign launched in February 2007. As part of the campaign, CFSA aired commercial on national cable networks, including CNN, ESPN, Fox News, TNT, Headline News and TV One. Print ads were run in national newspapers, such as USA Today.

The Basics

View Consumer Choice Television Commercial
View Print Ad
View Press Release